About

About HOLMENA

HOLMENA is more than just a company - it's an empowerment movement for digital transformation, innovation, and AI research across the MENA region and beyond.

Read our company profile

Our Mission

To empower businesses through innovative digital solutions that drive growth and transformation.

Our Vision

To be the leading digital transformation partner in the MENA region, known for excellence and innovation.

What We Do

We deliver cutting-edge digital solutions that transform businesses through innovation and technology.

Why HOLMENA

Our Values

Trust is the product behind every product we ship.

Honesty

Truthfulness and transparency in all our dealings.

Trustworthiness

Fulfilling our promises and responsibilities with care.

Integrity

Upholding strong moral principles in everything we do.

Excellence

Pursuing quality and mastery in every project.

Innovation

Continuously evolving and adopting new ideas.

The people

The team behind the dream

Engineers, researchers and strategists who build with you, not just for you.

Mohamed Rashad Rouine
Founder & Project Manager
Oversees strategic direction, operations and R&D.
- Project management
- Business analysis
- Data & BI
Mohamed Amine Othmani
Co-founder & CEO
Leads the company with a focus on innovation and growth.
- Data engineering
- Azure & Power BI
- Machine learning
Mohamed Abbes
Co-founder & Technical Director
Owns technology strategy and implementation.
- Full-stack
- DevSecOps
- Kubernetes
Saleh Alaya
Co-founder & Digital Operations
Keeps security protocols and operations robust.
- Security
- Networking
- SEO
Abderrahmen Rouine
Co-founder & Chief Strategy Officer
Drives sales strategy and customer acquisition.
- Sales strategy
- CRM
- Partnerships
Ahmed Fathalli
Co-founder & Head of Growth
Leads business development and market expansion.
- Business development
- ERP & procurement
- Dashboards
Ahmed Missaoui
Chief Designer
Shapes the brand, visuals and social presence.
- Branding
- Digital fabrication
- 3D design