The studio behind your next dream
HOLMENA (حلمنا, "our dream") is a digital innovation studio founded in 2024 at Carthage Innovation in La Marsa, Tunisia. We harness the talent of the MENA region to deliver high-quality digital products on a global scale.
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- Founded
- May 2024
- Headquarters
- Carthage Innovation (EPT), La Marsa
- Team
- 7 founders & specialists
- Languages
- Arabic · French · English
Vision
To revolutionise the digital landscape by harnessing the exceptional talent of the MENA region, and to become a leading provider of digital transformation, driving economic growth and technological progress in emerging markets.
Mission
- 1Improve digital infrastructure with cutting-edge web development, e-commerce and digital marketing.
- 2Support sustainable development with innovative, personalised IT solutions.
- 3Foster a collaborative environment where skilled professionals connect, innovate and thrive.
How we deliver
Agile / Scrum
Iterative progress with the flexibility to adapt quickly as requirements change.
DevOps
Development and operations as one team, for faster, continuous delivery of value.
Lean
Maximise value for the customer while removing waste from every process.
Standards we hold
Governance
IT strategy aligned with business goals, with risks managed and compliance ensured.
Customer-centred
Your needs combined with proven practices to deliver tailored solutions.
Cybersecurity
Robust protection against cyber threats across every layer.
Compliance
Respect for international data protection and confidentiality standards.
Quality management
Continuous improvement, with customer satisfaction at the centre.
Cloud scalability
Secure cloud architectures designed to grow with your business.
Systems we work on
- Business systems
- Production & supply chain
- Finance
- Accounting
- Facilities
- Project management
What we offer
- 01
Digital transformation
Innovation, modernisation and seamless integration of advanced digital solutions.
- 02
Research & development
Innovation in IT-related fields such as biotech, fintech and education, from exploration to prototype.
- 03
Web development
Responsive, user-friendly websites and web apps tailored to your business.
- 04
E-commerce
Secure, scalable online stores built to grow your sales.
- 05
Search engine optimisation
Better visibility and more organic traffic.
- 06
Digital marketing
Targeted campaigns that engage your audience and convert.
- 07
Multimedia content
Captivating content that strengthens your digital presence.
- 08
IT consulting & implementation
CRM, AI, ERP and business intelligence solutions for your specific needs.
The team behind the dream
Engineers, researchers and strategists who build with you, not just for you.

Mohamed Rashad Rouine
Founder & Project Manager
Oversees strategic direction, operations and R&D.
- Project management
- Business analysis
- Data & BI

Mohamed Amine Othmani
Co-founder & CEO
Leads the company with a focus on innovation and growth.
- Data engineering
- Azure & Power BI
- Machine learning

Mohamed Abbes
Co-founder & Technical Director
Owns technology strategy and implementation.
- Full-stack
- DevSecOps
- Kubernetes

Saleh Alaya
Co-founder & Digital Operations
Keeps security protocols and operations robust.
- Security
- Networking
- SEO

Abderrahmen Rouine
Co-founder & Chief Strategy Officer
Drives sales strategy and customer acquisition.
- Sales strategy
- CRM
- Partnerships

Ahmed Fathalli
Co-founder & Head of Growth
Leads business development and market expansion.
- Business development
- ERP & procurement
- Dashboards

Ahmed Missaoui
Chief Designer
Shapes the brand, visuals and social presence.
- Branding
- Digital fabrication
- 3D design
Selected references
Projects delivered by HOLMENA and by members of our team.
EvoWN
- Landing page
- Interactive map API
- User dashboard
- Sign up / sign in
Dujap Cars
- Landing page
- Logo & brand
- Database management
- Social media profiles
Globe Rent a Car
- Landing page
- Reservation system
BRS Shipbrokers
- Interactive BI dashboard
- User & product activity
- Activation & licensing
Epilhouse
- Landing page
- Client calendar
- Admin dashboard
Central Bank of Tunisia
- Interactive BI dashboard
- ETL & data filtering
- Data analytics
Want this team on your project?
Tell us about your idea. We reply within 24 hours with next steps.