UFitPal
Our flagship venture: an AI fitness and nutrition assistant built for the MENA region, with a nutrigenomics layer that personalises guidance.
Visit live siteThe challenge
Most fitness apps are built for other markets: other foods, other habits, other languages. People in MENA get generic plans that do not fit their lives.
Our approach
We rebuilt UFitPal from scratch around AI agents and regional food and lifestyle, and we are adding a nutrigenomics layer under one rule: every claim must be backed by evidence.
More case studies
Al Ameen
Our own e-commerce venture. Al Ameen, "the trustworthy", sells modern men's sportswear and casual clothing at fair prices, with an Arabic-first store, cash on delivery and ordering on WhatsApp.
Read the case studySiraj Al Ardh
A proof of concept for a controlled-environment hydroponic farm in Sidi Bouzid: the investor-facing platform that presents the facility, its technology, its production model and its roadmap, in Arabic and English.
Read the case studyReady to make your dream real?
Tell us where you want to go. We will map the route, quote it honestly and build it with you.